Pain points in scenic spots

1. Multi channel docking, inconsistent standards

OTA platform ticket sales, travel agency cooperation distribution, tour guide cooperation distribution, online and offline direct sales ticket sales, etc. There are many channels, but the ticket sales standards are not unified

2. Difficulty in configuring permissions and performance evaluation

The focus of responsibilities varies among departments such as scenic area operation, marketing, finance, and senior management. There is no systematic support for employee division of labor and process control, and performance management is cumbersome

3. Data statistics are not timely, making management decisions difficult

Without integrated data reports, operational decision-making is difficult, financial reconciliation is complicated without real-time flow monitoring, operation and maintenance management is difficult, and peak prevention has no basis

4. Traditional counterfeit tickets are difficult to control, and the information flow is chaotic

Easy to print fake tickets, scalpers in the surrounding area, unable to accurately verify and eliminate ticket sales, inconsistent verification, and inability to verify and hold accountable in a timely manner

5. There are many secondary sales projects, making it difficult to coordinate

The secondary consumption attractions in the park are independent of each other, and projects cannot be freely matched or combined to meet the needs of different tourists and stimulate their consumption

6. Single marketing methods and tools

Lack of effective marketing tools, unable to enrich product categories by combining scenarios, audiences, time and other dimensions

7. Business formats cannot be integrated for operation

Scenic areas have diverse business formats but are independent of each other. For example, hotels, restaurants, retail, etc. within the scenic area cannot be integrated for marketing, and it is difficult to achieve mutual exchange of surrounding resources

8. Single marketing methods and tools

The direct sales and distribution channel system is not sound, and the dissemination channels of scenic spots are scattered or not fully penetrated in various fields

9. The data has not settled

There is no precipitation of scenic spot data, and there is no data support for subsequent operational decisions

Comprehensive solution for scenic spots

Integrated intelligent ticketing system

Big Data Center Analysis Display and Application

Tourist portrait analysis: age structure and gender structure of tourist source areas

Ticket purchase analysis: Summary of ticket types, number of peers, online ticket purchase data, OTA channel analysis, electronic ticket verification behavior, offline channel analysis

Pedestrian flow monitoring: Park pedestrian flow monitoring, number of people entering and leaving the park, number of people in the park

WeChat card payment consumption behavior: analysis of consumption behavior

Analysis of Park Tour Behavior: Tourist Interest Points in Park Tours

Multi business operation analysis: hotels, restaurants, shops, and specialty products

Integrated format management

Function demonstration

Visitor Center: Ticket Window System

Comparison of Traditional Ticketing Methods and One Step Cloud Ticketing Method

Tickets are printed in advance, prices are fixed and inflexible, ticket checking is purely manual, and financial statistics are purely manual and prone to errors, which cannot cure the loss of revenue caused by scalping tickets, favors tickets, and fake tickets

Window ticket sales, single tickets, package tickets, and secondary tickets can be combined freely.

Printing tickets on-site to eliminate some ticketing loopholes

Tourist Service Center (Improving Expected Results)

• Tourists can easily connect to WiFi

Tourists can skip the queue and scan the QR code to purchase tickets, relieving the pressure at the ticket office

Provide targeted cultural and creative products to address user needs while increasing revenue for scenic spots

Ticket purchase on WeChat platform: ticket purchase on official account

Scan the QR code to purchase tickets

Self service ticket sales and pick-up: self-service ticketing system

Application scenario: Tourists self purchase tickets

Docking with OTA platform for self-service ticket collection

Self service ticket collection by travel agencies

Travel agency distribution system

Distribution Travel Agency PC Ordering

Distribution travel agency mobile ordering

OTA distribution system

Connect with mainstream OTA and distribute products to various platforms with just one click

Smart Scenic Area Comprehensive Management Platform

Electronic Ticket System - Balance Statistics

Mobile management platform

Mobile Management App - Operation Overview

Ticket checking equipment

Ticket Gate (Solution)

The existing three bar gate replaces the fully automatic brushless electronic gate, with a single unit supporting a service life of 7 million times

• Add WeChat payment function, power-off pole drop, pole drop code, pole start code

Team channel allows multiple people to travel together with one ticket

• Increase special population access (wheelchair disabled access)

Facial recognition ticket checking equipment, allowing tourists to bind their faces and travel directly after purchasing tickets, with a response time of seconds

Add dehumidification and ventilation modules, voice broadcasting, and lightning protection modules to enhance the service life of the gate

Smart Ticket Check (Ticket Check System Solution)

Main functions:

1. Ticket checking function: Supports QR codes, electronic tickets, mobile MMS ticket checking, ID card, IC card verification scanning;

2. Quick response function: The ticket checking pass rate is not less than 50 people per minute, and multiple ticket checking modes can be implemented for individual travelers, travel agency teams, special groups, etc.

3. It has infrared sensing function, which can automatically open the door when a person approaches;

4. It has an automatic counting function, which automatically counts when tourists pass through;

5. Equipped with a voice module, when tourists pass by, they can voice announce "Welcome";

Smart ticket checking

Usage scenario: Used for emergency ticket checking

Ticket checking for secondary consumption items

Ticket checking for package tickets

Facial recognition (solution)